We've reached a major milestone in our PR journey at SeniorDev AI – we've been featured in Forbes! Here are the steps we took that might inspire you to achieve the same with top-tier publications.
#1 SEO:
SEO, right? It's a buzzword everyone throws around. But what does it mean for us? For starters, it meant backlinks. To simplify, backlinks are like votes of confidence from other websites. They boost your credibility and can improve your search engine rankings. You can learn more about it from Backlinko.
By publishing this article on IndieHackers, we've not only shared valuable insights but also boosted our own credibility. The key is to diversify and spread your content across multiple platforms.
Our Forbes breakthrough? It happened because we focused on getting noticed in search results, which caught the attention of a Forbes journalist. So, if you take away just one thing from this, focus on building those backlinks.
#2 Content:
"Luck favors the prepared." - Louis Pasteur Â
We were lucky to get noticed by Forbes, but our preparation turned that luck into an opportunity.
How? Well, when the journalist visited our site, they found a treasure trove of content about our product's features, market fit, and pricing. This made their job easier and made us more searchable, especially for terms that matched their specific query, such as "unit tests."
Without a well-rounded website, even if the journalist stumbled upon us, they might have passed us by due to a lack of information. So, preparation truly pays off.
#3 Responsiveness:
It might sound obvious, but staying on top of your communication channels is crucial. Even if you're on vacation or tied up with other commitments, having someone monitor your channels is a game-changer.
In our case, we had hooked up various communication channels with Slack, so Slack immediately informed us about a query from the Forbes journalist. This quick response played a pivotal role in getting featured. Some competitors missed out simply because they weren't quick enough to respond.
Hope these insights help you navigate your PR journey! And check us out at SeniorDev AI.Â